This post has been brewing in the deep, dark recesses of my brain for ages. I’d like to say all that brewing means it’s now fully fermented, but that is yet to be seen. Nevertheless, I wanted to open a discussion about consumer expectations and market reality because I hear many of the same complaints and questions from readers, clients, friends, and family. And I’m betting many of you do, too, and have opinions and insights to share! Here are the main concerns I hear voiced:
- It frustrates me that many of the stores I love don’t make or stock my sizes.
- The stuff is gorgeous, but it’s just too expensive.
- So many clothing companies use shady labor and production practices.
- I want to support my local economy, but it can be so hard to find items that are made in my home country, state, or city.
- I love how cheap this is, but it falls apart after a few wears.
All valid complaints aligned with certain needs, wants, values, and expectations. And yet the current fashion marketplace cannot deliver on all of them. Not with current economic conditions, not for all of us, not all the time, and especially not if you want more than one of those concerns to be addressed simultaneously. I’ve put together the Venn Diagram that floats through my mind when I hear folks registering these concerns in multiples. I’m using my own knowledge and research to back this up, but will also set you up with some links to helpful resources at the end of this post. Now let’s dig in.
Originally posted 2013-11-01 06:14:23.