Reader Brenda sent this question my way:
I think that normcore is relatively pejorative. It connotes boring and plain, when most of what I’ve seen labeled normcore leads me to think “classic.” I’d love to hear what you think about that. One thing I’m wondering is if this “trend” has any staying power or if this is a comma in the essay of fashion. It seems obvious that classic items should be here to stay, but sometimes fashion is far from obvious.
Quick refresher: Normcore is a term coined by writer Fiona Duncan (or really, by a friend of hers … but she wrote the NYT article). It describes the pervasive fashion attitude of the moment, one of comfort, plainness, sameness, even disinterest. Duncan says normcore encompasses ” … embracing sameness deliberately as a new way of being cool, rather than striving for ‘difference’ or ‘authenticity.’ In fashion, though, this manifests itself in ardently ordinary clothes. Mall clothes. Blank clothes. The kind of dad-brand non-style you might have once associated with Jerry Seinfeld, but transposed on a Cooper Union student with William Gibson glasses.”
Originally posted 2015-05-18 06:55:32.