Posts Tagged: magazine

It’s Not About the Ad

Lovely reader Patty sent me this link a while back, and I hesitated to include it in any roundups because it gets into some diet-y, fitness-y, pushy stuff toward the end. In fact, I’d say if you struggle at all or are in recovery, skip it.

BUT. The first bit was pretty fab, and has stuck with me all this time. Particularly this passage:

Because if we’re honest, this isn’t a war on Photoshop, this isn’t a war on consumerism, and this isn’t a war on glossy magazine ads. Sure, mass media has a collective responsibility to be more honest with their portrayal and we, as consumers, have a collective responsibility to hold them accountable. BUT cultural “ideals” will always be plastered on billboards. That’s not going to change. Even in a non-Photoshopped world, we’re never going to look like supermodels. They’re, you know, super. The perfect storm of genetics and training and nutrition and lighting and makeup and spray tanning and 8 weeks of broccoli goes into one Armani ad. READ MORE

It’s OK to Have Pores

Time for a little reality check. Let us examine:

skin_magazine_ad

This is a typical makeup ad, of the kind usually found in the front sections of monthly fashion mags. People talk a lot about rampant Photoshopping of bodies in ads and editorials and this is, indeed, a practice that is both common and damaging. There has been a lively conversation around the industrial practice of making women’s bodies look impossibly tall, thin, and curvy and I want that conversation to continue until real changes are made. Interestingly, though, I feel like considerably less attention is paid to the Photoshopping of skin and faces. I mean, there will be some uproar when a 46-year-old celeb shows up on the cover of something-or-other with the complexion of a 20-year-old, but I actually find what’s shown in the image above to be slightly more insidious. READ MORE