Posts Categorized: psychology

The Benefits and Pitfalls of Brand Loyalty

As I’ve mentioned before, I am brand loyal. I love Fryes, I love Clarks, I love Prairie Underground¬†long cloak hoodies, I love Karen Kane jeans and Desigual everything. As someone who knows firsthand how frustrating it can be to search for a perfect item, and how marvelous it can feel to find it, I am more than happy to trust certain manufacturers based on past experiences. Good experiences. It makes shopping easier when you rely on brand loyalty: Doing so narrows the field and increases your chances of quick success.

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Originally posted 2012-05-23 06:02:00.

Self-consciousness, Focus, and Projection

Self-consciousness is a funny beast, don’t you think?

We human beings seem to spend an inordinate amount of time worrying about how we look, how we look compared to others, how we’re being perceived, whether we’re cool enough, and what others might be thinking about us. And all of these concerns are natural extensions of life in an active society, and especially of life in an active society that puts great stock in physical beauty.

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Originally posted 2011-10-11 06:28:58.

Reader Request: Color and the Well-edited Wardrobe

well edited wardrobe

Reader A sent me this question via e-mail:

I was shopping with my sister, and she was telling me that her wardrobe is composed entirely of neutrals, plus green, purple and…yellow, I think. This, she said, is why she can spend as much on clothes as she does – everything she buys can go with everything else. I have to admit that the concept in theory appeals to me. I love clothes, but I’m more likely to wear favorites over and over again, and I’m always tempted to pare down my wardrobe to the essentials. I was taken enough with the idea that I even mentally picked my triad of colors and have been browsing my favorite shopping sites with an eye out for teal, purple and orange.

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Originally posted 2011-12-02 06:15:51.