Confession: I’ve never bought or worn a Gudrun Sjödén garment. I can’t even recall how I came across this company, but I’ve been a fan from afar for about four years now. I’ve got a New York trip planned for the near future, and am excited to visit the new Manhattan outpost. But here are the reasons why I’m happy to endorse this company despite zero personal experience:
Amazing use of color
I’ve got pages of Gudrun in my inspiration binder, and loads of images on my color pairing Pinterest board. Aside from J.Crew, the folks at Gudrun Sjödén are my color-mixing idols. I can’t even count how many outfits have been inspired by images of these clothes styled into quirky, creative ensembles.
Age and ethnic diversity in ads
I haven’t seen a lot of women of size in the promo photos, but I’ve seen many nationalities and a range of ages represented. Not perfect, but it’s a start. I hope to see more size diversity in coming seasons.
I always appreciate companies that acknowledge silhouettes that verge from the norm. Gudrun Sjödén garments are generally loose, long, and drapey and shown styled with many layers. No pencil skirts or fitted blouses here. Necklines are high, sleeves are long, and nearly everything offers full coverage. For any woman who prefers artful hinting to overt showing,
My old boss LOVED their stuff
I recommended Gudrun Sjödén to my boss at my old day job because the designs seemed right up her alley. And sure enough, within weeks she was sporting new tunics and flowy pants in gorgeous colors. My boss was a petite, apple-shaped gal who was – hands down – one of the most elegant, stylish women I’ve ever had the privilege to know. If she approves, I approve.
Layering inspiration galore
Many of the techniques shown in website and promo photos are seriously advanced. Loose pants, tunic, and a long vest? Check. Tunic over dress over leggings? You bet. For those bold enough to play around with proportion and silhouette, this company has ideas and building blocks for your outfits.
Anyone else a Gudrun Sjödén fan? Who out there buys and wears these fabulous duds?