Most conspiracy theories make me giggle. I’m a pretty open-minded gal, but the notion that the moon landing was faked strikes me as downright bizarre. However, I do believe that most major cosmetics and personal care products companies actively conspire against women. These corporations strive to manufacture discontent among women to convince them to buy new products, more products, complex systems of products to combat our apparent flaws. In many cases, the conspiracy goes even deeper, getting women hooked on certain cosmetics or procedures as mere gateways, eventually revealing that more costly versions will yield even better results. It’s a system that not only convinces women we’re undeniably imperfect, but also snows us into believing that our “imperfections” can be cured with products. And, of course, bales of money.
So I find myself seething with frustration at the discovery that, in many cases, paying more for beauty products and services actually DOES make a difference. Often times, the more expensive option is the better one. Not always, of course, but far more often than I’d prefer.
For ages, I got two haircuts per year. At Cost Cutters. My big mane of curls could handle just about anything that a $12 trim could dish out. But over a year ago, I got a pixie cut and quickly realized that corraling my thick waves into a tidy short cut required a bit more expertise. I fared better at a spendy salon, working with a stylist who specialized in curls and waves. And the outrageously expensive products that stylist sold me? They kept my locks in better shape than the drug store gels and mousses I’d used for ages.
A friend of mine makes her living writing and teaching about wise and prudent spending, so when SHE informed me that a $150 Clairsonic Mia would help with my acne and blotchiness, I was inclined to believe her. And she wasn’t yanking my chain. I can’t quite believe I plunked down that kind of cash for a little, humming, swirling face brush, but damn, it has made a noticeable difference.
The first blush I ever bought was the legendary NARS Orgasm, and I adored it. But it set me back $28 and I felt like a fool for spending so much. Five types of drugstore blush later, I understood how a blush becomes legendary.
Now, I still refuse to do pro manicures. I’ve gotten at least a dozen in the past few years and from dirt cheap to breathtakingly expensive, they’ve all sucked. I’ve never met a cheap lipstick I didn’t love, including the $2 jobbers from Target. I use drug store wipes to prep my face for my wildly expensive Clairsonic Mia, and I’m proud of it. There are so many beauty bargains out there and I seek them whenever I can, but I’m amazed and aggravated to find that many products, tools, and services are actually worth the extra cash.
Of course, this all assumes that you are a woman who wears blush or wants to straighten her hair. Plenty of women go completely natural, and that route is an undeniably fabulous one. After all, it could be argued that even a $2 lipstick feeds the manufactured discontent machine. But for those of us who tweak our looks with fancy lady equipment, I’d wager the majority have grudgingly found spendier options to be spendier for a reason.
And so: HRUMPH.
*This post originally appeared on The Frisky.
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